News round-up: Spice Girls musical, Pride London concerns and Oreo cookie supports pride!

The Spice Girls have announced a musical based on their music, exactly sixteen years after the release of their first single, ‘Wannabe’. Posing for photographs in front of the stairs at St Pancras Hotel, where the video was filmed, they were joined by writer Jennifer Saunders and producer Judy Craymer, who was behind the hit Mamma Mia!

The musical will tell the story of talent-show contestant Viva and her family. It runs at the Picadilly Theatre from 27 November, with tickets on sale from £27 each.

With less than two weeks to go before Pride London/WorldPride, which is expected to see up to a million people line the streets of central London, Time Out’s gay section editor Paul Burston has reported from the event’s press launch. Hosted after national magazine deadlines had passed and announcing a number of virtually unknown acts for the main stage in Trafalgar Square, it raises a number of concerns about the viability of the event.

Pride London/WorldPride takes place on 7 July, with the parade leaving from Baker Street and ending at Trafalgar Square around 4pm.

Speaking of Pride season, in the US, most large cities hold their events on the same day, the fourth Saturday of June which was last weekend. Many brands posted of their support, and a Google search for terms around Pride displays a jolly rainbow banner around the search box. Kraft-owned cookie brand Oreo posted an image of a cookie with rainbow coloured fillings on their Facebook and Twitter pages, prompting an avalanche of responses both for and against their support of gay rights.

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