Gaydar launches newly-styled site in time for Valentine’s Day

Gaydar, the UK’s largest gay dating website, has unveiled a sleek new appearance for its three million UK members. Just as a change in season deserves a wardrobe revamp, Gaydar has taken its visual cues from discerning style and fashion brands to deliver a newly-designed site for the New Year.

A toned-down palette of colours has replaced the bright, flamboyant look of the previous Gaydar to coincide with the design savvy vibe of its community. The original gold and yellow logo has been replaced with a sharp, defined look which is still unmistakably ‘Gaydar’. The leading gay and bisexual dating site is delivering the following message to its members: ‘If Mr. Right exists, he’s probably on Gaydar…’.

Trevor Martin, Managing Director of Gaydar, commented, ’We are delighted with the new site; we felt we needed to progress the branding to match the mood and style of our members. 2013 is going to be a really exciting year for Gaydar and this rebrand is the first step of many to come.’

Following the site revamp, Gaydar is set to launch an ‘on your mobile service’ which will provide gay guys with a better targeted and relevant dating service than ever before.

In other Valentine’s related news, a poll by Desire and Pleasure, the online sex toy website from charity FPA, shows that 68% of couples would rather stay in on February 14. The main reason cited for staying in is a lack of money, with 43% preferring to save their cash and make their own fun.

However, the chance to save money wasn’t the only reason – just under a third (31%) of those surveyed believe that by staying in they had a higher chance of having sex. It also seems people will be getting prepared to make their own fun, with 1 in 5 (20%) planning a saucy purchase for Valentine’s night.  The most common sexy gifts are underwear and costumes.  Other popular items are saucy board games and ‘fun’ bondage items like furry handcuffs.

Last year, Brits spent £88m on gifts for each other, with men spending twice as much as women. The average cost of a meal out for two people with a bottle of wine is around £50. Add to this a bunch of flowers at £10, a bottle of perfume or aftershave at £30 a piece, and a box of chocolates, and you can easily spend over £100 per couple.

Terry Hawkins, Business Development Manager at FPA, says, ‘The Fifty Shades… effect has changed the way people see sex toys, and the increase in sales of products backs this up, as more people want to experiment sexually. This, coupled with the pinch on people’s wallets, has resulted in couples looking for new ways to have fun at Valentine’s and save money.’

The website Desire and Pleasure was launched by FPA in September as a social enterprise to help fund the sexual health charity which runs telephone helplines and campaigns on major issues.

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