Today marks the 66th birthday of a true British legend, David Bowie, and he has celebrated by giving his fans a present of their own – brand new music. Bowie has released a video for the lead single ‘Where Are We Now’ and made the accompanying album, The Next Day, available to pre-order. It will be his 24th studio album, and his first since 2003′s Reality.
It comes as a pleasant surprise for the music world and Bowie fans alike, who had long feared his silent retirement to New York meant the end of his career, given his lack of public appearances over the past decade. His absence was felt particularly this summer when British music royalty were paraded around for the Diamond Jubilee and the Olympic Games, where Bowie was represented with tracks like ‘Heroes’ and ‘Fashion’ to the accompaniment of tribute videos.
We’ve been given a taste of what to expect by what’s already been revealed. The album artwork is a rather crude re-working of the cover for his classic 1977 album Heroes, and the track he’s released is an apparent reflection on his days in Berlin, with plenty of references to the German capital and its landscape. The video is a strange arty piece that again harks back to his work in the 1970s. Despite the forward looking title, The Next Day could prove to be something of a neo-Bowie reflection; a revisitation of a much examined life of work by the artist himself.
The Next Day is available to pre-order now on iTunes, with an immediate download of the single.