Music: The Ones to Watch 2012 | So So Gay magazine

January is traditionally the time for everyone to wet their knickers over new music acts who intend to ‘slay’ the year ahead. Creating a shortlist of 10 who we genuinely thought were any good turned out to be an impossible task, so you’ll have to make do with 5.



Lana Del Rey

All hail the Queen of Lips! Since officially making YouTube go ‘BANG’ loud enough to hear from space with the ‘Video Games’ video, she hasn’t really stopped. it would’ve been easy to write off (real name) Lizzy Grant as 2011’s biggest one-hit wonder except for the small matter of everything she’s done since being bloody brilliant. Spot-on faded Americana imagery aside, there’s something refreshingly simple about Lana of the low, low vocals. Her album might be out at the end of the month, but something tells us we’ll have Born to Die on repeat for most of the year.


Willy Moon

After being given ubiquitous end-of-year ‘Look at this chap!’ pre-hype hype, New Zealand’s Willy Moon seems to have disappeared off many critics’ radars. But with his own distinctive brand of 1950′s rockabilly-meets-modern production, he can hardly be accused of lacking originality. Never seen without suit and brylcreemed hair, there’s something rarely exciting about him, a  new male pop act who seems neither bonkers or pretentious who in his own words ‘At the end of the day what I’m trying to do is entertain.’ We look forward to a full Moon.

‘I Wanna Be Your Man’ by Willy Moon


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